Notes from the team.
How to Deal with Angry Live Chat Customers
I remember growing up; my mom always would say, “Shelby, what is the Golden Rule?” I’d giggle and blush (or if called on bad behavior, I’d cross my arms and mumble) “The Golden Rule is to treat others how you want to be treated.” I’m sure you were taught something similar. It’s s
How to Generate Leads Without Making Customers Feel Like Pieces of Meat
“Fish are friends, not food!” I’m sure you remember this iconic quote from Finding Nemo when Bruce, Anchor, and Chum invited Marlin and Dory to their Fish-Friendly Sharks support group. As a business owner, YOU are the shark, and your customers are the fish. This same friendly pr
Psychological Marketing: 8 Strategies & Examples That Work
Psychological marketing uses emotional triggers and human behavior to influence how people make buying choices. It targets the subconscious mind because most decisions are based on feelings rather than logic. For instance, a brand might use scarcity by showing that only three ite
Why Big Goals Don’t Work and Small Habits That Do
I have seen one man build an entire house with a glorified bowl and a stick. I know it sounds impossible, but there’s a video to prove it. For countless days on end, he works alone in the depths of the jungle. No electricity, power tools, or A/C. But with each pile of dirt, he ..
How to Stop Procrastinating by Rewiring Your Brain for Action
It’s 7 pm on a Friday and I’m going into panic mode. I’m pacing my living room floor, biting my nails and trying to calm down the feeling of a thousand butterflies in my stomach. What am I going to do? There is no time! I need to submit a story for peer review to ... Continued
Why and When to Say “No” to Pissed Off Customers
We can all agree that Henry Ford was a smart businessman. His legacy and business models still live on today. But there is more we can learn from Henry Ford than just assembly-line efficiency. Henry Ford taught business owners how to say “no”. Ford famously insisted, “Any custome
83 Tools and Resources for Personalizing and Optimizing Your Emails, Lead Generation, and Marketing
Everyone knows how to sell online. You stick to a simple acronym: AIDA. Then you set up a website and you have no idea what to do next. Luckily, there are plenty of tools and resources for personalizing your approach if you’ve ever found yourself in this exact spot. Sure, whippin
How You’re Pissing Off Your Customers Without Even Trying
It’s 2 am when I wake up and I hear nothing. Normally, at 2 am, hearing nothing would be ideal. It’s not a scene out of a horror movie when hearing nothing means there’s a bad man hiding in your house. But it’s the hottest night of the year so far and I don’t hear ... Continued
We Spent a Week Throwing Curveballs at the Best Chatbots in the Game. Here’s What They Had to Say.
Do you know who Josh Kalk is? He’s a human curveball. Upon first glance, Kalk appears to be nothing more than your average Joe...a shy intellect if you will. The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time wri
Website with Live Chat: A Little Story About CPA Beauford, Told in GIFs
This is a story about how website with live chat made one man very happy. Beauford was having a busy Monday. It all started, as it usually does, with an alarm clock. (Beauford was an old-fashion kind of guy and liked to use an old-fashion alarm clock. None of that new generation
Landing Page Psychology: 8 Ways to Make More Sales
Landing page psychology is the set of design and copy choices that influence how people feel and what they do on your page, so you can increase sales. It works by reducing friction and guiding attention toward one clear action. For example, a CTA button that strongly contrasts wi
Want to Attract Qualified Students to Your College? Use Honey.
In the mid-1960s a man walked into the Massachusetts Institute of Technology’s admissions office. “I’m here to study electronic surveillance technology,” he said. The statement caused some confusion since MIT had no record of the young man ever applying to the school. The fact th
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