01
Content calendar planning.
Monthly calendar with post-type mix (educational, behind-the-scenes, patient story, team spotlight, seasonal). Scheduled in your social tool of choice.
Social media for healthcare
Social media management that's actually consistent.
Managed social team running Instagram, Facebook, LinkedIn, and TikTok for healthcare practices. Content calendar, post production, community management, DM response, and specialty-aware HIPAA content. Stays on-brand and on-schedule without your team touching Canva.
Recognized by Clutch
Top 2025 awards for Customer Support, Virtual Assistants, and E-commerce Call Centers
Why HelpSquad for social media management
Social media only works if you're consistent. That's the whole trick.
Four reasons practices outsource social instead of asking the office manager to do it.
01
Consistency, not inspiration.
The difference between social that builds a following and social that fizzles is posting every week for a year. A dedicated team keeps the cadence going.
02
HIPAA-aware content.
No patient photos without signed releases. No identifiable case descriptions. Content tuned to your specialty without crossing compliance lines.
03
Community management.
Comments responded within 24 hours. DMs routed to intake where relevant. Followers feel like they're talking to a practice, not a bot.
04
Specialty-specific angles.
Dental before/afters, ortho transformation journeys, mental-health empathy content, primary-care wellness tips - each specialty has its own content playbook.
How we show up
Six lanes of social media management.
Start with one lane; we expand as the engagement earns its keep.
02
Post production.
Design (Canva / Figma), short-form video editing, caption writing, hashtag research. Your brand colors, fonts, voice maintained.
03
Community management.
Comments, DMs, story replies - responded within 24 hours. DMs asking about booking routed to intake. Negative comments escalated to your team.
04
HIPAA-aware content review.
Every piece of content passes a HIPAA check before publishing. Patient releases verified, identifiable details scrubbed, compliance documented.
05
Platform strategy.
Instagram for visual-heavy specialties (dental, ortho, cosmetic). TikTok for short-form reach. LinkedIn for B2B referrals. Facebook for established patient communities.
06
Performance reporting.
Monthly reporting on follower growth, engagement rate, reach, DM conversion. Strategy adjustments based on what is working.
10-Year HelpSquad Client
HelpSquad feels like part of our practice - not an outsourced team.
Dr. Maria Rhode, DMD
Owner · Imagine Advanced Dental Arts
Lawrenceville, NJ
Client since 2016
Lawrenceville, NJ
Client since 2016
Tools we work in
Works with your social stack.
We meet you in the tools you already use. Custom tool training built into onboarding.
InstagramFacebook PagesLinkedInTikTokYouTubeLaterHootsuiteSprout SocialBufferPlanolyCanvaFigmaCapCutAdobe Creative Cloud+ custom tools
Transparent pricing
Simple rates. Nothing to hide.
We publish our rates because we're proud of them. No hidden fees. No surprise minimums. No bait-and-switch. You only pay for hours worked.
$8-$12/hour.
That's it. That's the whole range.
That's it. That's the whole range.
$0
Upfront cost
$0
Implementation fees
$0
Replacement costs
Back Office
$ 8-10
per hour · billing, claims, data entry
- Insurance verification
- Medical billing & AR
- Claims processing & appeals
- Pre-qualified candidates
- HIPAA BAA included
Most popular
Patient Facing
$ 11-12
per hour · scheduling, calls, intake
- Front desk & scheduling
- Clinical / specialty experience
- Candidate interviews included
- EHR-specific recruiting
- Virtual desktop + BAA
Managed Team
Custom
team lead + multiple VAs + QA
- Full managed service
- Workforce management & QA
- Monthly analytics reporting
- Ideal for 3+ seats or 24/7
- US-based operations lead
Ready to get started?
Consistency. Compliance. Growth. That is the whole point.
Social media is a long-game compound growth channel. Book a consultation and we'll audit your current presence and scope a social program.
In their words
What clients say about working with us.
H.E.R. Accessories
Having a real person is what we were looking for. HelpSquad has provided a good business model and support over the past 3 years.
Mason Bottle
The price is excellent for the quality of the service. Agents and coaches learn quickly and give customers an authentic experience with our brand.
VELLO
Within the first 3 months we expanded our hours of active guest communication by about 25% and delivered approximately 33% labor cost savings.
MultiSoft Corporation
They handle all of our live support 24x7x365. Awesome customer service.
Kofile Technologies
Professionals who have always proven themselves trustworthy and beneficial to our support staff.
N.J. Hair Center
It's like having someone there 24/7 to answer questions.
Simple Agency
Agents learn how to answer the top questions prospects ask, custom to YOUR business.
Spark Orthodontics
Good communication between company and customer.
Frequently asked
Answers before you ask.
How do you handle HIPAA on social?
No patient photos without signed releases. No identifiable case descriptions. No engagement on comments that disclose PHI. Content passes a HIPAA check before publishing.
Which platforms do you manage?
Instagram, Facebook, LinkedIn, TikTok, YouTube. We recommend platforms based on your specialty (dental / ortho / cosmetic on Instagram, primary-care on Facebook, B2B referrals on LinkedIn).
Will you create original content or just repost?
Both. Original content mix typically 70% produced for you (photos, short-form video, infographics), 30% curated industry content with your voice.
What about patient stories?
With signed patient releases, yes. We get the release flow documented at onboarding so patient stories can run with compliance intact.
How much does social media management cost?
$8-10/hour for social / marketing work. Typical commitment is 20-40 hours/month for a single-location practice. See full pricing →
Can you run paid social ads?
Yes. Facebook / Instagram / LinkedIn ads with healthcare-compliant targeting, creative that doesn't trip Meta's healthcare ad restrictions, and conversion tracking.
How quickly can social go live?
About 2-4 weeks depending on how much content prep your brand has today. First month is strategy + voice + calendar; second month is execution at full cadence.
Verified client reviews
What clients say on Clutch.
Unfiltered, third-party-verified reviews pulled live from our Clutch profile.
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Ready to scale social media management?
Let's build the squad your practice needs.
A 30-minute call. We'll scope the work, pre-qualify candidates, and give you a realistic go-live timeline.
877-775-3667 · info@helpsquad.com · Hatboro, PA