Notes from the team.
18 Ways to Magically Convert Website Visitors Into Customers
Ah, window shopping! What a fun activity, isn’t it? Whether it is browsing through the storefronts of New York City or checking out the mom-and-pop shops in your local town, sometimes the mere fix of looking at items on display is all you need. Did you know that window shopping h
How to Deal With Conflict of Interest at Work: A Guide for Business Owners
Conflicts of interest are not only a problem for large organizations, they may arise at any level and in any scenario involving a company, no matter how tiny it is. Nevertheless, if these conflicts are dealt with correctly, their influence can be substantially reduced. The handli
Customer Service in Higher Education: 7 Trends & Tactics
What is one customer service trend happening within higher education? How does this trend translate into a usable customer service tactic? To help professionals in customer service in higher education, we asked business leaders this question for their best advice. From hosting in
The Mechanics of GRATITUDE
Forward: by HelpSquad It's been a long, crazy, unpredictable year, but we all made it through! As the year comes to a close, that's got us thinking a lot about the things we're grateful for. We thought our customers and our blog readers might be feeling the same way. So, without
How COVID-19 Has Changed Customer Support
The COVID-19 outbreak has had a significant impact on every facet of our lives, business being one of them. In order to stay afloat during the pandemic, businesses had to adapt and evolve quickly. Very few, if any, areas of any company have remained unchanged. Customer support is
How Customer Support Conversations Can Help You Improve SEO
Your customer support team is always on the front line to resolve customer queries, hear complaints and take feedback. Their interactions with your customers offer lots of insights related to your business. If you apply them to your marketing strategies, you can get even better r
14 Ways To Improve Customer Experience For Small Businesses
What is one way to improve customer experience for small businesses? To help you improve customer experience, we asked business leaders this question for their insights. From having a customer success team to creating an emotional connection, there are several ways to provide the
5 Smart Strategies That Help Avoid Losing Loyal Customers
Ah, the moment when you, as a small business owner, sign on a new customer! You go through the onboarding process and get the client set up and settled in. You get excited about the upcoming opportunity. Maybe you share a round of high fives with your team or celebrate with a hap
4 Ways You Can Boost SEO Using Instagram
Every single business that has a website should have accompanying social media profiles to showcase its latest work. If you don’t, get out of that rock you’ve been living under! It’s easy to post interesting content at the click of a button, whether that’s behind the scenes posts
3 Best Practices to Increase Sales with Google AdWords
Setting up Google AdWords is an efficient way to enhance your marketing efforts and reach your target audience, but only if you do it right. So, what if you’re new to this and you don’t know where to start? Or you’re worried about a limited budget? The truth is, you can still ach
How a Polished Website Builds Trust with Customers
If you walked into a cluttered store with questionable cleanliness, broken items scattered about and advertised sale prices that somehow disappeared at the register, what would you do? Most likely, you'd turn around and walk out. Then, you'd tell your family, friends, coworkers,
9 Landing Page Best Practices for B2B Businesses
What is one best practice for a landing page on a B2B business website? To help B2B businesses optimize their landing pages, we asked marketing experts and business professionals this question for their best advice. From including a clear call to action (CTA) to keeping it all ab
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