Notes from the team.
Best B2B Marketing Channels Strategy in 2026
Stepping into 2026, it's crucial to reevaluate your B2B marketing strategies. Digital channels are becoming more competitive and costly, making it essential for B2B organizations to optimize their marketing to achieve good ROIs and engage their audiences effectively. Traditional
The True Cost of “Free” Live Chat Software
A search query for “free live chat software” yields over seven hundred million results on Google. Everyone is looking for free live chat software. If you want a better website than your competitors, that should worry you. One recalls an old quote from George Patton: "If everyone
Why and How Properly Deflect Customer Phone Calls
Ahhhh, the 90s…The era of punk rock, rollerblades, and “the Rachel” haircut. While nostalgia brings some of these things back from time to time - welcome back, fanny packs! - some things should really stay in the 90s. That includes waiting on hold. Frankly, there are few more ann
How Customer Service Outsourcing Can Help Your Business Thrive
Outsourcing customer service can change how businesses handle client interactions and manage costs. Some companies fear losing control or reducing service quality when outsourcing. Yet, with a good partner, they can enhance their customer service significantly. This article explo
5 Tips to Build Solid eCommerce Brand with Live Chat Agents: An Ultimate Guide
If you have an eCommerce store, it’s a given that you need a live chat that's staffed with live chat agents. Your live chat agents are responsible for your live chat success. Studies show that an experienced live chat agent can handle 4-6 chats in a single time. The agents behind
Why 24/7 Customer Support Important For Your Business
Excellent 24/7 customer support shows customers you truly care about them. This results in fewer customers abandoning your business and leads to customers spreading positive messages about your company. 24/7 customer support offers an excellent avenue to stimulate fruitful custom
How to a Hire Customer Service Agents That Don't Suck
“I’ll know it when I see it.” Even though Supreme Justice Potter Stewart said that famous phrase in relation to obscene adult-content films, we can easily apply it to bad customer service. Even if we don’t know what specifically makes it bad, we definitely know when it’s bad. And
11 Ways a Live Chat Feature can Boost Your SEO
Give an example of how a 24/7 live chat feature can boost SEO for your website? To help you determine the SEO benefits of implementing 24/7 live chat feature, we asked marketing experts and business leaders this question for their best insights. From increasing engagement rates t
9 Attorney Marketing Strategies That Lawyers Use
What is one attorney marketing strategy that lawyers use to promote themselves? To help legal professionals promote themselves online, we asked marketing professionals and business leaders this question for their best insights. From employing video marketing to blogging opinions
A Guide to Digital PR Strategy
Storytelling has always been synonymous with media and PR. Today, the formats of these stories have changed. What hasn’t however, is the inclination of a brand towards being featured in these stories and gaining a significant share of voice in the industry. Companies want to be p
11 SaaS Lead Gen Strategies To Increase MRR
What is one strategy for a SaaS company to drive more leads and increase MRR? To help you increase MRRs on your SaaS offerings, we asked CEOs and marketing professionals this question for their best strategies. From using paid marketing to setting up email drip campaigns, there a
BFIT Improves Student Experience (With a Little Help From HelpSquad)
“I wish to be useful even after my death…in forming and advancing other young people who may be serviceable to their country.” - Benjamin Franklin This is quite an admirable quote from one of our most famous founding fathers. Little did Benjamin Franklin know that two hundred yea
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